The Second Coming

Our little sex toy recycling scheme.

The sex toy industry continues to grow at an outstandingly beautiful pace, yet the pile of waste left in its wake is anything but perfect. We have always done what we can to make sure that our products last far longer than the industry standard and that packaging and delivery are industry-leading in sustainability, but naturally now that we’ve been around a few years, some of those early purchases, (especially those that were well loved!) are coming to the end of their life cycle.

As the UK’s leading retailer in sustainable intimacy we are absolutely chuffed to announce the launch of ‘The Second Coming’, our sex toy recycling scheme here in the UK. This initiative aims to address the issue of electronic waste, specifically in the form of discarded sex toys, and promote environmentally friendly practices in the intimacy industry.

Small electronics, such as sex toys, are recycled through a process known as “e-waste recycling.” This process involves breaking down the electronic device into its component parts, such as metals, plastics, and circuit boards. These parts are then separated and sent to specialised facilities for further processing. For example, metals can be melted down and reused in new products, while plastics can be granulated and used to create new plastic products.

Recycling electronics is important for a number of reasons. Firstly, it helps to conserve natural resources, as recycling allows for the reuse of materials that would otherwise be extracted from the earth. Additionally, recycling electronics reduces the amount of waste that ends up in landfills, helping to preserve our environment.

So, how does it work? 

  1. Make a purchase of any toy.
  2. Contact us with your order number and express interest in our Second Coming recycling scheme.
  3. Arrange a FREE drop-off or collection, no printing required.
  4. Package up your pre-loved electronic sex toys (whether you originally bought them from us or not!) and pop them in the post.
  5. We’ll then process your toys with our recycling partner. As easy as that!

Available to all UK Customers who have purchased a minimum of one toy from The Natural Love Company in the preceding 12 months. Return any sex toy from any retailer and we’ll take care of the rest. Please note we can only accept toys similar in material and size to those which we sell. For example, we cannot currently accept dolls or toys made from materials other than silicone or glass.

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