Simply Lube Wild Strawberry

Organic Water Based Personal Lubricant

Play now, Pay Later. No Fees.

We at The Natural Love Company believe that personal lubricant should be super skin-kind, and feel like just your body’s own natural lubrication, free of stickiness or overpowering artificial tastes or odours. We’re so excited to introduce ’Simply Lube’, a water-based personal lubricant intending to enhance sexual pleasure and sensitivity, but free from the usual nasties and known skin irritants that sexual lubricants usually contain (Glycerin, Glycol and Parabens, to name a few).

Simply Lube contains 99.2% organic ingredients, including a touch of juicy Strawberry extract. As a water-based lubricant, Simply Lube is naturally toy-safe, certified vegan and condom compatible.

Our 100ml Simply Lube bottles are made entirely from plant-based, compostable plastic — flip-top lid and all. Prefer something a little more rugged? Meet our 300ml 2025 edition: a sleek metal bottle with a leakproof cap and matte black pump, designed to go wherever life takes you. And for effortless top-ups, we now offer our 300ml Simply Lube Refill Pouch — made from fully recyclable PE and perfect for refilling your metal bottle with ease. Whichever option you go for, every part can be taken apart and fully recycled.

We’re proud to share that our ‘Simply’ range is now officially certified by The Vegan Society — meaning it’s not only vegan-friendly and cruelty-free, but independently verified to contain no animal ingredients and to meet the highest ethical standards. We also, on your behalf, fund the planting of a tree for every bottle or pouch sold, so far we’ve planted over 60,000 trees!

Looking for our Natural Aloe Vera personal lubricant?

We at The Natural Love Company believe that personal lubricant should be super skin-kind, and feel like just your body’s own natural lubrication, free of stickiness or overpowering artificial tastes or odours. We’re so excited to introduce ’Simply Lube’, a water-based personal lubricant intending to enhance sexual pleasure and sensitivity, but free from the usual nasties and known skin irritants that sexual lubricants usually contain (Glycerin, Glycol and Parabens, to name a few).

Simply Lube contains 99.2% organic ingredients, including a touch of juicy Strawberry extract. As a water-based lubricant, Simply Lube is naturally toy-safe, certified vegan and condom compatible.

Our 100ml Simply Lube bottles are made entirely from plant-based, compostable plastic — flip-top lid and all. Prefer something a little more rugged? Meet our 300m...Read More

We at The Natural Love Company believe that personal lubricant should be super skin-kind, and feel like just your body’s own natural lubrication, free of stickiness or overpowering artificial tastes or odours. We’re so excited to introduce ’Simply Lube’, a water-based personal lubricant intending to enhance sexual pleasure and sensitivity, but free from the usual nasties and known skin irritants that sexual lubricants usually contain (Glycerin, Glycol and Parabens, to name a few).

Simply Lube contains 99.2% organic ingredients, including a touch of juicy Strawberry extract. As a water-based lubricant, Simply Lube is naturally toy-safe, certified vegan and condom compatible.

Our 100ml Simply Lube bottles are made entirely from plant-based, compostable plastic — flip-top lid and all. Prefer something a little more rugged? Meet our 300ml 2025 edition: a sleek metal bottle with a leakproof cap and matte black pump, designed to go wherever life takes you. And for effortless top-ups, we now offer our 300ml Simply Lube Refill Pouch — made from fully recyclable PE and perfect for refilling your metal bottle with ease. Whichever option you go for, every part can be taken apart and fully recycled.

We’re proud to share that our ‘Simply’ range is now officially certified by The Vegan Society — meaning it’s not only vegan-friendly and cruelty-free, but independently verified to contain no animal ingredients and to meet the highest ethical standards. We also, on your behalf, fund the planting of a tree for every bottle or pouch sold, so far we’ve planted over 60,000 trees!

Looking for our Natural Aloe Vera personal lubricant?

Less

We at The Natural Love Company believe that personal lubricant should be super skin-kind, and feel like just your body’s own natural lubrication, free of stickiness or overpowering artificial...Read More

We at The Natural Love Company believe that personal lubricant should be super skin-kind, and feel like just your body’s own natural lubrication, free of stickiness or overpowering artificial tastes or odours. We’re so excited to introduce ’Simply Lube’, a water-based personal lubricant intending to enhance sexual pleasure and sensitivity, but free from the usual nasties and known skin irritants that sexual lubricants usually contain (Glycerin, Glycol and Parabens, to name a few).

Simply Lube contains 99.2% organic ingredients, including a touch of juicy Strawberry extract. As a water-based lubricant, Simply Lube is naturally toy-safe, certified vegan and condom compatible.

Our 100ml Simply Lube bottles are made entirely from plant-based, compostable plastic — flip-top lid and all. Prefer something a little more rugged? Meet our 300ml 2025 edition: a sleek metal bottle with a leakproof cap and matte black pump, designed to go wherever life takes you. And for effortless top-ups, we now offer our 300ml Simply Lube Refill Pouch — made from fully recyclable PE and perfect for refilling your metal bottle with ease. Whichever option you go for, every part can be taken apart and fully recycled.

We’re proud to share that our ‘Simply’ range is now officially certified by The Vegan Society — meaning it’s not only vegan-friendly and cruelty-free, but independently verified to contain no animal ingredients and to meet the highest ethical standards. We also, on your behalf, fund the planting of a tree for every bottle or pouch sold, so far we’ve planted over 60,000 trees!

Looking for our Natural Aloe Vera personal lubricant?

Less

Sustainably Minded
Discreet Delivery

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We provide trackable free priority next-day delivery on all orders over £100. Additionally, we offer an express 2-3 day delivery that is free with all orders over £50. You'll find more details on our delivery options here and our free returns policy here. All our packaging is 100% discreet, sustainable and plastic-free.

Planet First
Ingredients

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Purified Water*, Strawberry Extract*, Zanthoxylum Bungeanum Fruit Extract*, Carbomer, Forsythia Herb Extract* (*Natural Ingredients)

Tree Planted

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For each purchase we’ll plant a tree to say thanks. So far we’ve planted over 50,000!

Click To
See Sizing

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100ml (3.5 fl oz) or 300ml (10.5 fl oz)

Certified Vegan

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All of our liquid products, including Simply Lube, are officially certified by The Vegan Society - the internationally recognised gold standard for vegan verification.

F**k Yourself. Not the planet.TM

We'll recycle your old toys, for free.

As part of our 'Second Coming recycling scheme, we'll recycle your old sex toys whether or not you originally bought them from us. Simply claim your free postage label and use the mailer box your new products came in.

We plant a tree for every item you purchase.

As part of our 'orgasms for oxygen scheme', we plant a tree for every item purchased. We're currently replenishing devastating deforestation in North West Madagascar, and with your help have planted over 100,000 trees.

We make sex toys from recycled ocean plastic.

Since 2022, all of our best sellers have been made using a recycled ocean plastic internal core, adorned with a buttery smooth sanitary grade silicone covering.

Our ‘Simply’ range of lubricants is certified Vegan.

Every bottle proudly carries certification from The Vegan Society—a guarantee that every ingredient meets the highest vegan and ethical standards. We go even further: while not formally certified, our packaging is also considered with care, using plant-based inks and avoiding animal-derived materials. That means no animal testing (ever), no hidden animal byproducts, and full transparency from formulation to finish. Each lube in the Simply collection is made with high-quality, plant-powered ingredients that are kind to your body and gentle on the planet.

Oh, and also...

Carbon offset delivery.
Totally plastic free packing.
Never tested on animals.
Body safe & skin kind.

Subtle flavor which is really nice and the texture/smoothness was perfect.

Really great lube with just a hint of sweetness thanks to the strawberry extract. Like the LaCroix of lube.

The lube is subtle and wonderful. I will be buying in the future. :)

Additional information

Weight 133 g
Dimensions 27 × 13 × 7 cm

From curious to confident

Can I use Simply Lube with my toys?

Absolutely! Simply Lube is water-based, which means it’s completely safe to use with all your favourite toys – including those made from silicone, glass, or other materials. It’s smooth, non-sticky, and feels like your body’s natural lubrication, ensuring a seamless, pleasurable experience every time. Your toys will love it as much as you do!

What makes Simply Lube eco-friendly?

Where to start? Our 100ml Simply Lube bottles are made from 100% plant-based compostable plastic, now with biodegradable flip lids. The 300ml Lube For Life bottle is beautifully crafted from durable metal and comes with a reusable pump lid – designed to last and be refilled again and again. And now, introducing our sleek, fully recyclable refill pouches, made to top up your metal bottle with ease. Every bottle or pouch sold helps us plant a tree – over 50,000 and counting! Add that to our plastic-free shipping, and you’ve got a lube that’s as kind to the planet as it is to your skin.

What makes Simply Lube better than other lubricants?

Simply Lube isn’t just a lubricant – it’s a love letter to your skin and the planet. It’s 99.2% organic, free from irritating chemicals like parabens and glycerin, infused with soothing strawberry extract, and packaged in 100% compostable plastic bottles. Plus, every bottle sold plants a tree, making it as eco-friendly as it is pleasure-enhancing. It’s lube without compromise.

How is Simply Lube packaged?

Simply Lube is thoughtfully packaged with both you and the planet in mind. Our 100ml bottles are made from 100% plant-based compostable plastic and finished with a biodegradable flip lid. The larger 300ml Lube For Life bottle comes with a reusable pump lid designed for long-term use – refillable with our sleek, fully recyclable PE refill pouches. And naturally, everything arrives in discreet, plastic-free packaging because we care about your privacy just as much as we care about the planet.

Is Simply Lube body-safe?

Oh yes! Simply Lube is 99.2% organic and free from the usual nasties you’d rather not put on your most sensitive areas – no glycerin, glycol, or parabens here. Plus, it’s infused with calming strawberry extract to keep things soothing and skin-kind. So, whether you’re indulging solo or with a partner, you can trust Simply Lube to keep your body happy.

How do I know that your products are actually vegan-friendly?

All of our liquid products, including Simply Lube, are officially certified by The Vegan Society — the internationally recognised gold standard for vegan verification. This means every ingredient and manufacturing process has been thoroughly checked to ensure it’s completely free from animal-derived ingredients and not tested on animals.

Do your products hold any organic certifications?

Not yet, but we’re working on it! While our products are made with 99.2% organic ingredients and are crafted to the highest standards, we’re currently in the process of pursuing official certification with the Soil Association, which we aim to achieve in 2025. In the meantime, you can trust that we remain fully committed to sourcing natural, organic, and sustainable ingredients wherever possible.

Is Simply Lube safe to use while pregnant or trying to conceive?

It’s perfectly safe to use both during pregnancy and while trying to conceive. Its gentle, water-based formula contains no harsh chemicals, glycerin, parabens, or spermicides, making it fertility-friendly and ideal for sensitive areas. Made with 99.2% organic ingredients, it enhances comfort and pleasure without interfering with your body’s natural processes. If you have specific concerns, we always recommend consulting your healthcare provider.

Will Simply Lube be delivered discreetly?

Absolutely. We take discretion seriously, so your Simply Lube will arrive in strong and secure yet nondescript outer packaging with no hints of the delightful contents inside. The world is becoming more liberal about sex and sex toy use, and we’re here for it, but it’s not quite at the point where you want to see your delivery driver wielding a dildo or inspecting your Simply Lube.

What are the full list of ingredients?

For a full list of the planet first ingredients, please tap on the ingredients icon towards the top of this page, just below the main description.

How long after opening will your lube expire?

Simply Lube has a shelf life of 24 months after opening, giving you plenty of time to enjoy every drop.

How does this product stay fresh and bacteria-free?

Simply Lube stays fresh and bacteria-free thanks to its carefully balanced formula, which includes natural preservatives to maintain its integrity without the need for harsh chemicals. This ensures a clean, safe, and high-quality product for the full 24 months after opening.

Is Simply Lube suitable for beginners?

Yes, absolutely! Not only is it suitable, but we highly recommend water-based lube for beginners. As we like to say; more lube = more fun.

Can you get Simply Lube in your mouth?

Yes, you can! Simply Lube is made with skin-kind, natural ingredients, so it’s safe if it comes into contact with your mouth during use. While it’s not specifically designed for oral use, its neutral taste and lack of harsh chemicals make it non-offensive and worry-free.

Is it suitable for people who are prone to thrush?

Yep, it is designed to be as gentle and skin-kind as possible, making it a great option for those prone to thrush. It’s free from common irritants like glycerin, glycol, and parabens, which are often linked to disrupting the natural balance of sensitive areas. Plus, its soothing strawberry base helps keep things calm and comfortable. However, if you have specific concerns, we recommend consulting your healthcare provider for peace of mind.

What is the pH of Simply Lube?

Simply Lube has a pH of 7, the same as water. This neutral pH ensures a gentle and non-irritating formula, making it a great choice for even the most sensitive skin. Many lubricant manufacturers add buffering agents, such as citric acid, to adjust the pH to ‘match the body’s pH’. However, we’ve found that these agents can act as irritants for some, disrupting comfort rather than enhancing it.

Sticking with a neutral pH of 7 is also ideal for toy use, as the neutral pH won’t degrade materials over time. Keeping things simple and skin-kind is what we’re all about – and we find that water’s natural pH does the job beautifully and so do our customers – check out the reviews.

Do you ship Simply Lube internationally?

You bet we do! We’re pleased to offer international shipping to the UK, Europe, USA, Canada, and Australia. No matter where you are, Simply Lube can be on its way to you, bringing eco pleasure without borders. You can find out more about our delivery options here.

Can I return Simply Lube if I don’t get on with it?

We totally understand that on a rare occasion, Simply Lube might not be the perfect match for you, and we’re here to help. With our 365-Day Satisfaction Promise, if you’re not completely happy with Simply Lube, just let us know, and we’ll do our best to make it right.

For health and hygiene reasons, once the mailer box is opened, we can’t accept returns of liquid bottles. However, with a 99% customer approval rating, we don’t expect this to happen.

If you do decide Simply Lube isn’t the perfect match for you, reach out to us, and we’d be happy to assist with finding an alternative and issue a store credit.

For full details, please check our Return Policy page. Our goal is to make sure you find products you truly enjoy!

Can I use Simply Lube with my partner?

Of course! Simply Lube is perfect for both solo play and partnered fun. Its natural, skin-kind formula enhances sensitivity and pleasure, helping you and your partner enjoy a seamless and sensual experience.

Are you running any current offers on Simply Lube?

Yes, we are! Right now, we’re offering more than 20% off all our liquid products when you purchase multiple bottles as part of our Natural & Organic Lube sets.

In addition, our Offers page has all the latest deals. We love to make your shopping experience as enjoyable as possible!

Can you tell me more about your company's values and mission?

We’re The Natural Love Company (TNLC) an eco-conscious brand born in the rugged beauty of Cornwall, England. Our mission is clear and ambitious: to bring pleasure and environmental responsibility together in harmony. We believe in creating sustainable, luxurious products that celebrate intimacy while caring deeply for our planet.

Here’s what drives us:

Eco-Luxury and Sustainability: Every step of our process is designed with the planet in mind. From using recycled ocean plastic for our bestselling toy cores to wrapping them in body-safe, buttery-smooth silicone, we’re dedicated to crafting products that are as kind to the earth as they are to you. All our packaging is plastic-free and fully recyclable, and each delivery is carbon offset to help reduce environmental impact. Plus, we plant a tree for every item purchased through our Orgasms for Oxygen initiative, which is currently supporting reforestation in Madagascar. This combination of conscious materials, waste reduction, and tree planting lets us infuse sustainability into every part of our business.

Giving Back to the Planet: We’re proud partners in the 1% for the Planet initiative, donating a portion of our revenue each year to critical environmental causes. Through our Second Coming recycling scheme in the UK, we offer free recycling for any old toys – even if they’re not from TNLC – to help reduce waste and support a circular economy in intimate products.

Quality and Aesthetic: We don’t just make products; we create beautifully crafted pieces that feel as good to look at as they do to use. With thoughtful designs and luxurious materials, each product is made to elevate your pleasure and fit effortlessly into your life.

Customer Satisfaction: At TNLC, we’re here for you with our 365-Day Satisfaction Promise and a dedicated, human-centred customer service team. Your journey with us matters from the moment you explore our products to every experience you enjoy thereafter.

Our commitment to intimacy goes beyond products – it’s about connecting with you, our customers, and the earth we all share. Thank you for being part of TNLC’s mission to bring sustainable pleasure to the world!

Can I contact you with other questions about Simply Lube?

Of course! We’re here to help with any questions you might have. Simply drop us a message at satisfaction@thenaturallovecompany.com, and we’ll get back to you as soon as we can, usually within 24 hours. Whether you need more information about Simply Lube or just have a general query, we’d love to hear from you

You can also use our simple contact form here.