When we launched The Natural Love Company, we knew we wanted to create more than just beautiful, approachable sex toys. For us, sustainability and ethics aren’t “add-ons”—they’re at the very core of what we do. That commitment naturally extends to being vegan. One of our co-founders is vegan, so this isn’t a box we tick for marketing—it’s a philosophy we live by every day.

1. Our Vegan Foundation

From the very beginning, we asked ourselves: how do we design products that feel good while doing good?

It wasn’t just about making intimacy less intimidating and more approachable—it was also about reimagining what a responsible intimacy brand could look like. That meant avoiding animal-derived ingredients, prioritising plant-based and cruelty-free materials, and making decisions that would stand up to scrutiny from people who care deeply (like we do) about ethics.

2. Officially Certified by The Vegan Society

One of our proudest milestones is that our entire liquid range is now officially certified by The Vegan Society.

That includes customer favourites like:

• Simply Lube (Aloe Vera and Wild Strawberry)
• Simply Toy Cleaner
• Our new refillable Lube for Life range

Certification by The Vegan Society isn’t something you can just claim—it’s a rigorous process that independently verifies that no animal-derived ingredients are used and that no animal testing has taken place. It’s the gold standard, and we wear the sunflower mark with pride.

So when you pick up one of our liquids, you can feel reassured that it’s not only vegan-friendly and cruelty-free, but verified to the highest ethical standards.

3. Vegan-Friendly Toys (Without Compromise)

While our toys are not yet officially certified, they are all vegan. That means:

• We never use animal-derived materials like leather, latex, or glues that contain animal by-products.
• All silicone we use is sanitary-grade and free from animal derivatives.
• Our metals, glass, and plastics are sourced responsibly and cruelty-free.

So whether you’re reaching for a silicone vibrator, a glass dildo, or a metal cock ring, you can rest assured that none of our toys contain animal-based ingredients.

Certification for toys is still in its early days—most certification bodies don’t yet have a robust framework for items like sex toys—but our commitment is clear: animal ingredients and animal testing have no place here.

4. Vegan Packaging (Yes, Even the Small Details)

Here’s where we go beyond the industry norm. Many brands overlook packaging when making vegan claims, but for us, it’s non-negotiable.

• Cardboard & paper: FSC-certified and recyclable.
• Cotton storage bags: Plant-based and cruelty-free.
• Glues & tapes: Animal-free alternatives used across all packaging.
• Inks: Free from animal-derived dyes and pigments.
• Thermal shipping labels: Printed using heat technology (not ink), meaning no hidden animal ingredients.

We also run a zero-plastic policy across all packaging. No plastic wraps, no filler, no unnecessary brochures or inserts. Instead, we provide digital manuals and care guides, reducing waste while keeping everything sleek and eco-friendly.

Packaging is often the “hidden” part of the supply chain where animal-derived materials slip through, but we’ve proactively chased down every detail to ensure our entire supply chain matches our values.

5. Why Veganism Matters in Intimacy

Choosing vegan isn’t just about what you eat. It’s about aligning your entire lifestyle—including the products you bring into your most intimate moments—with your values.

• For your body: Vegan and cruelty-free ingredients are often gentler and safer for sensitive skin, particularly when it comes to lubricants and cleaners.
• For animals: No animal should suffer for human pleasure. Our commitment ensures they don’t.
• For the planet: Plant-based, cruelty-free practices generally leave a lighter environmental footprint, supporting sustainability alongside compassion.

By ensuring everything we create is vegan, we’re helping to normalise the idea that pleasure should never come at a hidden cost.

6. Beyond Vegan: Our Wider Ethics

Being vegan is only part of the bigger picture at TNLC. Our wider commitments include:

• Sustainability: All packaging plastic-free, carbon-conscious shipping, and eco-led product design.
• Energy: Our warehouses and offices run on 100% renewable energy.
• Reforestation: We’ve partnered with tree-planting initiatives, planting over 60,000 trees and counting.

Veganism fits naturally into this broader ethos—it’s not an isolated choice but part of our integrated approach to ethical intimacy.

7. The Bottom Line

So, are our products vegan?

Yes. Every single one. From the toy in your hand to the lube in your drawer, right down to the label on the box it arrives in. Our liquids are officially certified by The Vegan Society, our toys are entirely vegan-friendly, and our packaging is animal-free in every detail.

For us, it’s not just about following a trend—it’s about holding true to our values of compassion, sustainability, and integrity. Because pleasure should feel good in every sense of the word.