Let’s face it—lube makes everything better. More glide, more comfort, more pleasure. But not all lubricants are created equal. At The Natural Love Company, we wanted something that worked beautifully with your body and with the planet. The result? Simply Lube—our bestselling, 99.2% organic, water-based lubricant available in Natural Aloe Vera and Wild Strawberry.
In this guide, we’ll answer your most common questions—from ingredients and safety to packaging and eco-credentials—so you know exactly why Simply Lube is such a favourite.
Can I use Simply Lube with my toys?
Absolutely. Simply Lube is water-based, which means it’s fully compatible with all toys, including silicone, glass, stainless steel, and more. It won’t degrade materials and keeps your playtime smooth, safe, and satisfying.
What makes Simply Lube eco-friendly?
Where do we start? Every bottle and pouch has been designed with sustainability at the heart:
• 100ml bottles: 100% plant-based compostable plastic with biodegradable flip lids.
• Lube For Life 300ml bottle: durable, refillable metal with a reusable pump.
• Refill pouches: sleek, fully recyclable, and easy to top up at home.
On top of that, every purchase plants a tree—over 50,000 and counting—plus our shipping is plastic-free and carbon-conscious.
What makes Simply Lube better than other lubricants?
Most lubes on the market contain glycerin, parabens, or other harsh chemicals that can irritate sensitive areas. Simply Lube is different. It’s 99.2% organic, infused with soothing aloe vera, and free from nasties.
Add to that:
• Certified Vegan by The Vegan Society
• Eco-conscious packaging that eliminates single-use plastic
• Tree planting with every bottle sold
Simply Lube isn’t just good lube. It’s lube without compromise—designed for both your body and the planet.
Is Simply Lube body-safe?
Yes—100%. Our formula is skin-kind, neutral pH (7, the same as water), and free from irritants like glycerin or glycol. Aloe vera adds a calming touch, keeping things moisturised and comfortable. Whether you’re solo or partnered, Simply Lube is a safe choice for intimate areas.
Is it vegan and cruelty-free?
Yes! Every single one of our liquid products is officially certified by The Vegan Society—the gold standard for vegan verification. No animal-derived ingredients. No animal testing. Ever.
What about organic certifications?
Our formula is 99.2% organic, and we’re currently working toward official Soil Association certification, which we aim to achieve in 2025.
Can I use Simply Lube while pregnant or trying to conceive?
Yes—it’s fertility-friendly and safe during pregnancy. Free from spermicides, parabens, and harsh chemicals, it won’t interfere with your natural processes. That said, if you have specific health concerns, we always recommend checking with your healthcare provider.
How long does it last once opened?
Simply Lube has a shelf life of 24 months after opening. Natural preservatives keep it fresh and bacteria-free without the need for harsh additives.
Is it suitable for beginners or sensitive bodies?
Definitely. In fact, water-based lubes like Simply Lube are our top recommendation for beginners. It’s gentle, skin-kind, and easy to clean up. If you’re prone to thrush or irritation, the absence of glycerin and parabens makes Simply Lube a fantastic choice.
What about oral play?
Yes, you can! Simply Lube is made with natural, body-kind ingredients, so it’s safe if it comes into contact with your mouth. And with two delicious options—Natural Aloe Vera (subtle, skin-kind freshness) and Wild Strawberry (sweet, sensual indulgence)—it’s perfect for oral play as well as everything else.
Will it be delivered discreetly?
Always. Every order arrives in plain, plastic-free packaging with no giveaways about what’s inside.
Can I return Simply Lube?
If it doesn’t suit you, our 365-Day Satisfaction Promise has you covered. For hygiene reasons, we can’t accept returns once opened, but we’ll work with you to find the right alternative and offer store credit if needed.
Do you ship internationally?
Yes—we ship to the UK, Europe, USA, Canada, and Australia.
Are there current offers?
We often run bundle discounts and promotions—check our Offers page for the latest deals.
Why Simply Lube Stands Out?
Simply Lube isn’t just about function. It’s about aligning your pleasure with your values. Beautifully packaged, consciously formulated, and made to last—this is lube without compromise.
It’s eco-luxury for every body.
